Sunday, 23 January 2011

Colour Trends for Spring Summer 2011

I have gathered some research on up and coming trends for Spring Summer 2011, as this is the next season which is out when we conduct our photoshoot.
I have used the trend website WGSN (Worth Global Style Network) to research into existing trends and popular colour choices for this season, to see if anything would be suitable for our photoshoot, and whether we could use the styles as inspiration for our styling.

  • Greys are subtly coloured and tinted with lilac.
  • All tones of green are important, especially khaki, moss and olive.
  • Neutrals take on a brown cast and shades of taupe are key.
  • Watery blues are important again and range from deep and dark indigo to pale and clean, icy blue.
  • Corals become more orange-infused and intense.
  • Red is either pink or orange cast.
  • Moving away from the brights of previous seasons, yellow becomes either egg yolk or maize.
  • Metallics are transient and infused, creating tonal colour.







Colour Analysis

"Colour for spring/summer 2011 is optimistic yet contemplative. 
We redefine value, find inspiration and comfort from old and found treasures, and celebrate aged, decayed and time-worn imperfect colour. In contrast, we see an increasing desire for honest, clean colour, as our quest for authenticity and simple product increases.
It is also important to embrace the unpredictable and experimental, using clashing and unexplored colours inspired by science and nature. Acid-infused chemical combinations contrast with dappled, filtered colours, creating using light and shadow."


The great thing about these colours is that they're very bright and eye-catching, especially the oranges, purples, reds and pinks and the yellows. For our photoshoot we want to include splashes of bright colours to really attract the audiences eye .. i envisage lots of purples and green as I think they are the most effective colours for the type of photoshoot we are doing.

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